OPEN FOR IDEASLET'S TALK
A DESIGN STUDIO FOR PLAY
01 / 03

INPLAY

A design studio for play. Branded games, AR and AI content for brands.

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CREATE FAST. STAY HUMAN.
.// 01 / SELECTED WORK

PROOF OF
PLAY.

Different canvases. Same obsession: making something people actually want to experience.

NHL STADIUMSERIES

AI-ASSISTED WORKFLOWS

01 / AR & BROADCAST

Make a live sports moment feel bigger than the screen.

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VIRTUALPRODUCTION

AI-ASSISTED TOOLS AND ART CREATION

02 / VIRTUAL PRODUCTION

Create believable worlds while keeping iteration wide open.

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CONCEPT

LAST TOYSTANDING

UNREAL MCP + UGC DEVELOPMENT

03 / UEFN

Turn an idea into a game people want to come back to.

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CONCEPT

SNEAKERWORLD

A ROBLOX OBSTACLE WORLD

04 / ROBLOX

What if the product was the playground?

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CONCEPT

STAGETAKEOVER

LIVE MUSIC, REIMAGINED

05 / LIVE EVENTS

Give a live crowd a moment they cannot scroll past.

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ALL WORK
.// 02 / WHAT WE DO

DESIGN FOR
PLAY.

We figure out what’s worth making. Then we make it worth playing.

01 / 03

BRANDED GAMES

Roblox and Fortnite worlds that feel native to the platform, with brand integrations and live ops that keep players coming back.

02 / 03

AR & LIVE

AR lenses and filters, broadcast AR, live-event activations and virtual production for moments that happen in real time.

03 / 03

AI CHARACTERS & CONTENT

AI characters and virtual creators, creator-style ad content and AI-assisted video. Human-directed, disclosed and brand-safe.

.// Building with Unreal + AI? We design pipelines and train teams

LET’S MAKESOMETHING

PEOPLE WANT TO PLAY

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